Customer 360 View Driving Sales

The Challenge

A major retail chain struggled to understand its customers. Online data was in one silo, in-store POS data in another, and loyalty program data in a third. They couldn't tell if an Instagram ad viewer was the same person buying in-store.

The Solution

Saga Data built a Customer 360 platform using the "Cool & Industrial" stack:

• Identity Resolution: Unified customer profiles across all touchpoints.
• Segmentation: Created dynamic segments based on behavior and value.
• Activation: Synced segments to marketing platforms for personalized campaigns.

The Results

• 25% Increase in Customer Lifetime Value (LTV).
• 30% Improvement in ad ROAS (Return on Ad Spend).
• Unified view of the customer journey from click to brick.